Cookie Policy
Last Updated: January 2025
1. What Are Cookies
Cookies are small text files stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and analyzing how you use our services. We use cookies in compliance with GDPR and Finnish data protection regulations.
2. Cookie Categories
2.1 Strictly Necessary Cookies
Purpose: Essential for website functionality and security. These cookies cannot be disabled.
| Cookie Name | Purpose | Duration |
|---|---|---|
| age_verified | Remembers age verification status | 1 year |
| cookie_consent | Stores your cookie preferences | 1 year |
| session_security | Security and fraud prevention | Session |
2.2 Analytics Cookies (Optional - Requires Consent)
Purpose: Help us understand how visitors use our website to improve our services.
| Service | Cookie Name | Purpose | Duration |
|---|---|---|---|
| Google Analytics | _ga, _gid | Website usage statistics | 2 years / 24 hours |
| Internal Analytics | usage_stats | Page views and interactions | 30 days |
2.3 Marketing Cookies (Optional - Requires Consent)
Purpose: Used to deliver relevant advertisements and measure campaign effectiveness.
| Service | Cookie Name | Purpose | Duration |
|---|---|---|---|
| Google Ads | _gcl_au | Ad conversion tracking | 90 days |
| Facebook Pixel | _fbp | Ad targeting and measurement | 90 days |
3. Consent Management
We implement a consent-first approach:
- Strictly Necessary: Always active (cannot be disabled)
- Analytics & Marketing: Only loaded after you provide explicit consent
- Granular Control: You can enable/disable each category independently
- Easy Withdrawal: Change your preferences at any time
4. Third-Party Cookies
Some cookies are set by third-party services we use:
- Google Analytics: Website performance and user behavior analysis
- Google Ads: Advertising measurement and optimization
- Social Media: Social sharing and engagement tracking
These services have their own privacy policies and cookie practices. We only load these services after obtaining your consent.
5. Browser Cookie Controls
You can also manage cookies through your browser settings:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Site permissions → Cookies and site data
Note: Disabling all cookies may affect website functionality.
6. Data Retention
Cookie data is retained for the durations specified in our cookie tables. We automatically delete expired cookies and you can clear cookies manually through your browser or our preference center.
7. International Data Transfers
Some third-party services may transfer cookie data outside the EU/EEA. We ensure appropriate safeguards are in place:
- Google services operate under adequacy decisions
- Other services use Standard Contractual Clauses
- Data is only transferred after obtaining your consent
8. Your Rights
Under GDPR, you have rights regarding cookie data:
- Withdraw Consent: Change cookie preferences at any time
- Access: Request information about cookies used
- Deletion: Request deletion of cookie data
- Object: Object to non-essential cookie processing
9. Policy Updates
We may update this Cookie Policy to reflect changes in our practices or legal requirements. Material changes will be communicated through our website or email notifications.
10. Contact Information
For questions about our cookie practices:
Email: privacy@vikingrush.comAddress: Vikingrush Oy, PL 105, 00101 Helsinki, Finland
For detailed information about data processing, please see our Privacy Policy.